Pet Treats
The pet treat market has never been hotter — or more demanding. Pet parents now read treat labels the way they read their own food labels, and “natural, preservative-free” has become the price of entry. Air-dried ostrich chews, dehydrated liver bites, single-ingredient biltong for dogs: this is what modern pet owners are buying.
It’s also what keeps producers up at night. Because a natural, high-fat, meaty treat with no preservatives is one of the most spoilage-prone products you can put in a pouch
When freshness fails, it fails publicly
Internationally, pet food recalls remain a constant drumbeat, and mould and pathogen contamination feature prominently among the causes. For a small brand, a single batch of mouldy treats doesn’t just mean a refund — it means photos in a Facebook group, a one-star review that never disappears, and a retailer who quietly stops re-ordering. Pet owners forgive very little when their animal’s health is involved.
The frustrating part? Most of these failures trace back to the same invisible culprit: oxygen sealed inside the pack.
Why oxygen is the enemy of natural treats
Oxygen does three kinds of damage to a meaty treat. It lets mould grow, especially in air-dried products that retain some moisture. It turns the healthy omega-rich fats rancid, destroying both nutrition and smell. And it slowly strips away the meaty aroma that makes a dog spin in circles — the single biggest driver of repeat purchases.
The fix that doesn’t touch your recipe
A food-grade O-Buster oxygen absorber inside each sealed pouch reduces oxygen to below 0.01% and holds it there for the life of the pack. Mould can’t grow, fats stay stable, and the aroma stays locked in until the customer opens the bag. Your recipe stays exactly as natural as your label claims — the sachet is clearly marked “Do Not Eat”, made of food-grade materials, and comes out with the packaging.
For producers, the practical wins add up fast: shelf life extended up to three times, confident online and courier sales, access to retailers who demand long dating, and a real answer for export paperwork. All from a sachet that costs cents per pack.
Kubepack supplies O-Buster oxygen absorbers to pet treat makers across South Africa, with advice on the correct sachet size for everything from thin liver crisps to thick ostrich chews. Keep tails wagging — and reviews glowing.
